How My Blog Helped My Business

When I was younger, I enjoyed writing in order to get certain things off my mind or to keep a log of certain moments in my life.  Because I enjoyed doing this so much, I began a blog years ago in order to share my thoughts with the world.  Of course, back in those days I never realized just how important writing for blogs would end up being.  As I grew older and began to try and establish my business and earn a profit in a competitive market, my blogging skills wound up coming in super handy for me.  The importance of blogging for my business is something that is difficult to quantify, as I really do not know how successful I would be today if not for my blogs.  However, I can definitely tell you some of the benefits that have come with blogging, and some of the ways it has helped me to build my business.

First of all, it has helped me to understand the way internet marketing works, and to use my blogs as a tool for marketing my business to new customers.  By using the right words in the blogs that I write, I am providing search engine optimization for my business.  There are always going to be certain words that are used in internet searches more than others, and if your writings use those words, they are more likely to show up at the top of the typical internet searches.  As anyone with any experience in online marketing will tell you, search engine optimization is one of the most important tools that you can utilize for marketing yourself on the internet.  In fact, there are companies out there that specialize in this specific form of marketing, and those companies are generally successful because there will always be a demand for increasing hits to a website, especially if that website is trying to sell something to people.

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I have also found that blogging about my business has helped me to establish myself as an authority in my industry.  When people have a question about certain things regarding the business that I am in, I am the first person they tend to turn to, and they turn to me because I have written extensively on these subjects, which tells people that I know exactly what I am talking about.  I can’t even express how many people have come to me with questions knowing that I could provide them with good answers because they have read my blogs and know that I understand the topic of discussion.

All in all, I have found this to be one of the most useful marketing tools at my disposal, and it really has helped me to expand and become a leader in my industry.  Moving forward, I will continue to write blogs, and I will always recommend that other entrepreneurs take the necessary time to write about their industry and post those writings online.