In today’s world, researchers try to put everything into numbers. One way that they do this is via the creation of the “quantified self.” This concept was developed in 2010, and it is how researchers use a combination of data and technology in order to help measure certain areas of a person’s daily life. If you use technology to track anything in your life, it’s called lifelogging, and it gives you (and researchers) important data that can be used in a number of applications.
Researchers can then use the data from various applications (with your permission, of course) and then make generalizations about people, known as “Big Data.” Big Data is the layer above the quantified self, where the individual is observed in a way that is compared to the entire population that is using that particular method of quantification. That information allows people to draw conclusions; these conclusions can be used to describe populations of people, and it can be used to help the individual improve in an effective manner.
Okay, so we can quantify ourselves. But did you ever think about quantifying couples? That may seem awkward at first, but in reality, it’s a step up from what we are doing with the quantified self. If we can quantify our relationships, there’s a chance that we can look at them in relation to other relationships and find ways to improve them. And everyone wants to improve their relationships! 56% of adults are currently in relationships. How can we do this? How can we transpose the concept of “quantified self” to couples? What type of inputs and outputs could we imagine, and what types of insights can be drawn through the lens of Big Data? That’s the sort of answer that many people are trying to seek out.